Robn

Real estate should be discovered,
not searched.

Discover property differently.

Seventeen features, three account tiers, one working app — and this page is the app. Everything in the phone is live. Tap through it, switch account type, and watch pages appear and disappear exactly as they will in production.

Scroll beautiful properties Like what you love Save for later Connect with agents
Live prototype

Try it. The whole thing.

Nothing here is a screenshot. Tap the tab bar, open a listing, send an enquiry, save to a shared board. Change the account type on the left and pages are added or taken away in real time — that gating is the product's core mechanic, not a detail.

Signed in as
17Pages
Unlocked
7Locked
Viewing as Individual
9:41
Robn
Discover property differently.
Real estate should be discovered, not searched.
One personalised video feed, powered by AI
Every price traced to a checked licence
Shortlist together on a shared board

Log in

Welcome back
Same number you signed up with. We'll text a six-digit code.
Mobile number
United Arab Emirates · +971 50 ••• 4471
Verification code
810
Resend in 0:24
No password. The phone number is the identity, which is what makes one person, one account enforceable — and it's the identifier agents already trade in.
New to Robn? Create an account
Robn
Create your account
What brings you here?
This decides what you can do. Verifying later upgrades the account in place — you keep your followers and posts.
Mobile number+971 50 ••• 4471
472
Phone-first because it's the identifier agents already trade in — and it makes one person, one account enforceable.

Verification

Not verified
Verify a licence to attach prices, publish listings, and unlock the professional pages.
What gets checked
Broker registration number
Matched against the public register
Trade licence
Agencies and developers
Emirates ID
Name must match the registration
Target decision in under 24 hours. Licences are re-checked automatically on renewal. Tapping the button above switches this prototype to a verified account.
Verified
Checked against the register on 14 Jun 2026. Next automatic re-check on licence renewal.
On record
Registration BRN 42871
Verified 14 Jun 2026
Trade licence CN-1904772
Nakhla Properties LLC · 6 agents linked
Identity confirmed
Matches the registration
The badge is public and tappable — number, authority and check date. It cannot be bought.
Why am I seeing this?
Signals that ranked it
Matches your saved filters .92
Area you browse most .78
Agent replies quickly .71
Watch time on similar reels .64
Verified professional .55
Reactions, incl. 💰 expensive .41
V1 ranking is a readable weighted sum, not a black box. Paid placement is never a signal — promoted reels are labelled and sit outside organic ranking.
OFF-PLAN PROJECT
AED 18,500,000
5 bed villa · 7,104 sqft · Dubai Hills Estate
5Beds
6Baths
7,104Sqft
Construction
62% complete · handover Q4 2027
Escrow-certified progress, published by the regulator
Registered project, escrow account on file. A project not in the registry can't show a price here — that absence is the warning.
Listed by

New reel

@rami.osman · individual @karim.dubai · verified broker @nakhla.properties · business
Individuals can post reels and be followed, but cannot attach a price. That gate is what keeps fake listings out.
Listing attach is open because registration BRN 42871 is verified.
Search reels, areas, agents
Search reels, areas, agents
Filters
I want to
Property type
Bedrooms
Price
AED 4MAED 20M
Area
KH
Karim Haddad
Verified broker · replies in ~40 min
5 bed villa · Dubai Hills · AED 18.5M
What would you like to do?
Message
Sent to one agent only — the one whose reel you watched. Enquiries are never resold or shared.

Inbox

Buyer view Brokerage view · 6 agents
LM Layla Homes Floor plans attached — let me know 2h
NP Noor Properties We have two more in that price band 1d
Agents cannot message you first. Every thread here began with an enquiry you sent. Median reply time 38 minutes, publicly shown. Fast repliers rank higher.

Robn AI

Knows every listing you've saved
Ask me anything about what you're seeing. I read your saved boards and the listings you've lingered on — not your private messages.
Try
What's realistic for AED 15M in Dubai Hills?
At that budget in Dubai Hills you're looking at a 4–5 bed villa around 5,500–7,100 sqft, mostly resale rather than off-plan. Six of the eleven currently on Robn are within reach. Two have been listed over ninety days, which usually means room to negotiate.
The assistant only ever cites listings with a valid permit. It will not quote a price from an unverified account, because there is nothing to check it against.
Ask Robn AI…
KH
Karim Haddad
Replies in ~40 min
Enquiry sent
Property5 bed villa · Dubai Hills
PriceAED 18,500,000
IntentBook a viewing
Permit7011824563
Could I see it this Saturday morning?
09:12
Morning — yes. 11am suits, the light is best then.
09:31
Saturday 11am works. I'll meet you there.
09:32
Perfect, see you Saturday.
09:40
Message…

Notifications

Karim Haddad replied to your enquiry about the 5 bed villa. 12 minutes ago
A saved property in Villa hunt dropped to AED 17.9M. 1 hour ago
Sara saved two properties to your shared board Villa hunt. 3 hours ago
New listing in Dubai Hills Estate, an area you follow. Yesterday
Three streams, not one pile: enquiries, saved-property activity, and social. The enquiry reply is the one that makes money, so it never competes with a like.

Collections

3 boards · 25 saved
A shared board lets whoever you're buying with save, react and comment in one place. It's the only feature that gets better the more people you invite.

Following

42 accounts · 6 areas
Areas you follow
Following an area rather than only people is what keeps a new user's feed useful on day one — before they know which agents are any good.
ROKH NP
9128340Posts
18424.6k61.2kFollowers
3121,0482,190Following
Rami Osman Karim Haddad Nakhla Properties
@rami.osman @karim.dubai · Dubai Hills & Downtown @nakhla.properties · 6 licensed agents
Individual Verified broker Verified brokerage

Documenting the search — the good viewings and the bad ones. Happy to compare notes with anyone hunting the same areas. Honest walkthroughs, real prices, no filters on the floor plans. If it has a problem I'll film the problem. Dubai brokerage since 2016. Six licensed agents, one standard: the price you see is the price.

412K
88.1K
1.2M
240K
63.7K
155K
About Rami About Karim About Nakhla Properties
Verified broker Verified brokerage Registration BRN 42871 Trade licence CN-1904772 · checked against the public register on 14 Jun 2026
Not verifiedCan post, follow and save, but cannot attach a price to a reel. Verifying a licence unlocks listings.
Replies in about 38 minutesMedian over 30 days · top 12% in Dubai. Public, and cannot be edited or hidden.
12 live listings 47 live listings Every one permit-checked. A listing without a valid permit stays a draft.
Looking for a villa, 4 bed minimum AED 12M – 20M · buying within three months
Searching in Works in Dubai Hills Estate · Downtown Dubai Hills Estate · Downtown · Business Bay Dubai Hills · Downtown · Business Bay · Creek Harbour · Marina
6 licensed agents · 4 claimed projects Each agent keeps their own profile and followers. Escrow percentages stay regulator-sourced.
JoinedMarch 2026 January 2026 November 2025
Report this reel
Listing reports reach a human reviewer within 24 hours. The penalty ladder starts by removing price-attachment, not the account.

Studio

Verified broker tools Brokerage tools
7Enquiries waiting
Oldest 22 min
38mMedian reply
Top 12% in Dubai
Manage
Business only

Listings

12 live · 3 drafts
A listing without a valid permit stays a draft — it cannot be published, and an expiring permit warns the agent before the listing is pulled automatically.

Enquiry queue

7 waiting · response clock running
Every enquiry arrives with the property, price and permit attached — a brief, not a "hi". The clock is public and feeds ranking.

Performance

Last 30 days
318kReel views
+24% vs prev
96Enquiries
+11% vs prev
38mMedian reply
Top 12%
18Viewings booked
+6 vs prev
Enquiries per week
Best performing
The number an agent is judged on is enquiries per reel, not views. Vanity metrics stay secondary on purpose.

Team & agents

6 linked · 1 pending
Agents keep their own profile and followers — the brokerage links them, it doesn't own them. Removing an agent leaves their reels intact but unlinks the company badge.

Projects

4 claimed · synced nightly
Project records are created from the public registry, not by the developer. Claiming one lets you post to it — it does not let you edit the escrow percentage, which stays regulator-sourced.

Company & billing

Nakhla Properties LLC
Trade licence
CN-1904772
Verified 14 Jun 2026 · expires 03 Mar 2027
Seats
6 of 10 agent seats used
Plan
Brokerage · monthly
Next invoice 01 Aug 2026
Subscription, not lead-rental. Robn never resells an enquiry — the business model is seats and visibility, which is the whole argument against the portals.
Share this reel
Send to
Sharing into a board is the one that compounds — whoever you send it to has to create an account to react or add to it.

Go live

Live viewing
● LIVE PREVIEW
Title
Walking the 5 bed at Dubai Hills — ask me anything
Feature a listing
Who can join
Questions asked on a live are attributed and kept — a live viewing that answers ten buyers at once is ten enquiries you didn't have to reply to individually.

Settings

@rami.osman @karim.dubai @nakhla.properties
Account
Notifications
Enquiry replies
Price drops on saved
Board activity
Likes and comments
Privacy
Business
Support
Notification categories are separated because an enquiry reply must never be batched behind a pile of likes.
Feature index 17 in V1
Account tiers

What each tier adds — and what it takes away.

The same app, three different sizes. Verification isn't a badge, it's a set of pages that appear. That's what makes it worth doing, and it's why a price on Robn always traces back to a checked licence.

CapabilityV1 scope
Individual21 pages
Individual · verified26 pages
Business29 pages
Everyone gets these
Scroll the feed, react, repost
Yes
Yes
Yes
Post reels, be followed
Yes
Yes
Yes
Save to private & shared boards
Yes
Yes
Yes
Send an enquiry
Yes
Yes
Yes
Unlocked by verification · +5 pages
Go live to buyers
Locked
Yes
Yes
Attach a price & permit to a reel
Locked
Yes
Yes
Listings tab on profile
Hidden
Yes
Yes
Studio · listings manager
Yes
Yes
Enquiry queue with response clock
Yes
Yes
Performance dashboard
Yes
Yes
Business only · +3 pages
Team & linked agents
Yes
Claimed project pages
Yes
Company, seats & billing
Yes
End to end

Two paths that meet at the enquiry.

Buyer · individual account
F1
Onboard

Phone, OTP, "I'm looking"

F7
Follow areas

Feed works before a social graph exists

F3
Scroll the feed

React, repost, open the price card

F9
Discover

4 bed, Dubai Hills, under 20M

F13
Shared board

Shortlist with whoever you're buying with

F10
Enquiry

One agent. Never resold

F11
Thread

Reply in ~38 min

Viewing booked

The number the product is judged on

Professional · verified or business
F1
Onboard

"I'm an agent" or "I'm an agency"

F2
Verify licence

Registry check · under 24h · +5 pages

F4
Publish

Caption, area, listing, permit

F5
Listing card

Price, permit, escrow progress

F16
Ranked

Verification and reply speed both weight it

F10
Enquiry lands

A brief, not a "hi"

F11
Reply fast

Public median reply time

Rank higher

Speed compounds into distribution

Deliberately out of V1

Seven things we're not building yet.

Every one is reasonable. None of them strengthens post → discover → enquire enough to earn its cost at launch. Naming them beats letting them creep in.

In-app editing suite

Phase 2

Trimming, transitions, text overlays and speed ramps are a product in themselves. Agents already edit in CapCut and arrive with a finished vertical video. A worse editor wins nothing and delays launch.

Music library

Phase 2

The highest-risk item on the list. A licensed catalogue means territory-by-territory negotiation and per-play reporting; an unlicensed one means takedowns. V1 simply carries the audio that came with the upload.

Carousel / photo posts

Phase 2

Photos are what portals do well, and what makes them feel like catalogues. Holding V1 to video only forces the format that differentiates Robn — and keeps the same stock renders off the feed.

Stories / ephemeral

Partly built

The story row is already on the Inbox tab — agents need somewhere for perishable posts like "open house today". What's deferred is the system around it: creation tools, stickers, replies, 24-hour analytics.

Comment threading

Phase 2

V1 has flat comments. Replies-to-replies add moderation surface a young community doesn't need. The better version here is a video reply — an agent answering a question as its own reel — which is worth more than threading.

Voice / video calls

Phase 2

Real demand, especially from overseas buyers — but it needs scheduling, recording consent, call quality and abuse handling. Live viewings are the phase-2 bet and this is the infrastructure for them.

Web application

Phase 2

Most property research starts on desktop, so this is inevitable — but not first. Mobile is where the video behaviour already lives. Shareable read-only listing pages ship in V1; the full app follows.

What holds it together

Seventeen features. Three bets.

Strip the spec back and V1 is making three arguments. Everything else is one of them wearing a feature number.

Bet one

Familiarity is the feature

Vertical feed, action rail, five tabs. Nobody has to be taught anything — so the entire novelty budget gets spent on trust instead of interface.

Bet two

Verification is the moat

Licence-checking one industry is unglamorous compliance work with no payoff for a general platform. That's exactly why it's defensible — and why it gates prices, listings and seven professional pages.

Bet three

Nobody buys alone

Shared boards are the only feature that gets more valuable with every person invited. They turn a private shortlist into the reason a second and third account exist.